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Elderly granted fresh fruit

By Sheila Gardner

RENO GAZETTE-JOURNAL, May 06, 2003


Christopher Buyense puts out fruit inside the Pony Express Pavilion Buyense works for the Fruit Factory out of Sanger, Calif, in this 2001 photo. (Lisa J.Tolda/RGJ file)Christopher Buyense puts out fruit inside the Pony Express Pavilion Buyense works for the Fruit Factory out of Sanger, Calif, in this 2001 photo.

 Northern Nevada’s low- income elderly residents can count on a regular supply of fresh produce in their diets this summer.

Through a $200,000 United States Department of Agriculture grant, 6,700 elderly people in Reno, Sparks, Carson City and rural areas will be eligible for $30 in coupons they can redeem at the weekly farmers’ markets throughout the area.

The program that runs July through September is based on a pilot created last summer for 200 seniors in Carson City.

“The seniors loved it,” said Janice Ayres, 81, executive director for Nevada Rural Counties Retired and Senior Volunteers Program, who assisted in writing the grant proposal.

“We got so many letters,” she said. “One lady wrote that it was the first time in 15 years she had fresh produce, she’d just had canned commodities.”

Residents 60 or older whose annual individual income does not exceed $16,391 are eligible. They will receive a book of 10 coupons worth $3 each for use from July through September at farmers markets in Carson City, Gardnerville, Fallon, Winnemucca, Hawthorne, Reno and Sparks.

“It’s amazing how much they can get for $3 a week,” Ayres said. “We didn’t want to make it too small or too large because a low-income senior on his or her own won’t want too much at one time.

“We will give applications to volunteers in our Home Companion Program so we can sign up homebound seniors as well,” she said. “Our volunteers will do the shopping for them. We got a lot of cooperation from Reno and Sparks; we’re working to provide some transportation for people.”

Karen Grillo, director of agriculture promotion and marketing for the Nevada Association of Counties, said she was touched by the gratitude for the coupons.

“It just gave you goose bumps,” she said. “One letter from a Carson senior said, ‘Thanks to you, I was able to enjoy fresh fruit this year as I can never afford it in the store. There is never enough money left for such a luxury.’”

Shirley Sponsler, president of the Nevada Certified Farmers’ Market Association, said her members were delighted to help.

“A lot of people had not ever shopped at the farmers’ markets because they didn’t think they could afford it,” she said. “When my grandmother finally was at the point when she was moved from her home to assisted living, the thing she missed more than anything was fresh fruit and that’s what I used to bring her.

“One of the other things about the market is that it is a very social thing. For seniors in assisted living, coming to the market is really a nice experience,” she said.

Ayres said the seniors who participated in last year’s program talked about how welcomed they were at the market.

“A lady wrote that it was just so wonderful to go and be treated so well,” Ayres said. “The vendors didn’t treat it like welfare or food stamps, they were just so gracious. There wasn’t that stigma attached. The farmers bring their things in and they don’t care whether you have coupons or cash.”

Applications will be available later this month at area senior centers and through RSVP.

The program was organized through the Department of Administration, Department of Agriculture, Division for Aging Services, Nevada Rural Counties RSVP and the Nevada Certified Farmers’ Market Association.

Summary: Northern Nevada’s low- income elderly residents can count on a regular supply of fresh produce in their diets this summer. Through a $200,000 United States Department of Agriculture grant, 6,700 elderly people in Reno, Sparks, Carson City and rural areas will be eligible for $30 in coupons they can redeem at the weekly farmers’ markets throughout the area.

 


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