With the younger generation seemingly
content with the Internet and video games, seniors have become the new
target audience for the movie industry. New productions are even
challenging taboos. Senior sex has hit the silver screen.
Getting old is a tragedy. Even Homer,
the master of the Greek tragedy, recognized that misfortune speeds up
aging. After 40 years of marriage, Marilyn's husband Marty dies in an
accident, throwing her entire, well-ordered life off-kilter. With whom
should she share her table and bed, and all the other important details
that have pulled the soft cloak of habit over her decades of married life?
The silver screen story of the widow
Marilyn (Brenda Vaccaro) is set in Boynton Beach -- a town in sunny
Florida that looks as though a Gray Panthers battalion just marched in.
The place is a retirees' paradise where everything seems to revolve around
tea dances, coffee klatches and senior aerobics. And where the Boynton
Beach Bereavement Club is constantly welcoming new members.
There they sit, the old and the
lonely, on plastic chairs in a sparsely furnished room with floral
wall-to-wall carpeting, eating cake from paper plates. Most are over 60,
and there are eight women to every man in the room. Those who don't have
beach houses yet aren't about to start building now. This is life in
Boynton Beach, a place where desire has had its day and where passing the
time is about all these people have left to do.
Or is it?
Certainly not in the movies.
"Who wants to start?" an ample woman asks the group. A saucy old
woman in a turquoise T-shirt that reads "Old Age Isn't For
Sissies" pipes up and asks: "What do you say to a fellow who
can't raise the flag?" "Forget it, honey," a chorus of
women behind her responds. "Get yourself a younger guy."
The American film "Boynton Beach
Club," a story about the love lives of American retirees, is not a
tragedy about aging by any stretch of the imagination. Rarely has an
American film dealt so skillfully and uninhibitedly with two topics that
have long bordered on taboo in the prim United States, both alone and
especially in combination: sex and old age.
"Boynton Beach Club" has
developed into something of a cult film, especially among older
moviegoers, ever since director Susan Seidelman, 53, released the film in
Florida without the backing of any Hollywood distributors. The industry
experts were unconvinced that the film's supposed niche subject would
attract a wider audience. The New York Times praised the director for
being courageous enough to venture into the world of the elderly, and the
Washington Post celebrated its "brilliant cast of discarded '70s-era
Hollywood stars." Dyan Cannon and Sally Kellerman are prime examples.
They are both 69 years young.
Yet despite the doubts prior to the
release of "Boynton Beach Club," it is clear that the ailing
movie industry could use the extra ticket revenues from older moviegoers.
Especially now that younger viewers are increasingly being lured away by
the world of the Internet and video games. Indeed, according to a current
study by Germany's Film Promotion Institute (FFA), demographic change
could even represent an opportunity for the German film industry with the
over-50 generation having the potential to become German moviemakers' key
target audience. More than half of German moviegoers are already 30 and
older and, as the FFA study concludes, now play "an increasingly
important role for producers and marketing departments. In fact, this is
the group to which recent German hits like "Das Leben der Anderen"
("Life on the Other Side") and "Sophie Scholl -- Die
letzten Tage" ("Sophie Scholl -- The Final Days") owe much
of their success at the box office.
Old people and the movies are
rediscovering one another. "We thought, wait a minute, why hasn't
anybody discovered this audience?" says Seidelman, who wrote and
produced the film with her mother Florence, herself a resident of a
retirement community. The mother-and-daughter team was also responsible
for marketing the film, and in doing so they honed in on the over-50 set,
a group the major movie distributors have all but ignored. While Susan
took over the task of placing ads and issuing press releases in the local
media, Florence and more than two dozen fellow retirees embarked on a
campaign to hang posters and hand out flyers in community rooms,
retirement homes and restaurants.
Then something astonishing happened.
Seniors went to see Seidelman's movie in droves. Within a week it had made
more than $100,000 in ticket sales in only 10 theaters -- an impressive
achievement for a low-budget production, especially in Florida where
senior citizens pay discounted ticket prices. The trade publication
Variety ran a story about the film's success, and suddenly Hollywood was
interested in Seidelman. "The film shows that 60-year-olds are the
new 40-year-olds," says Eric D'Arbeloff of Roadside Attractions, the
distributor that has now released "Boynton Beach Club" in
theaters throughout the US. "It's an event film for the older
generation of moviegoers, because it's about dating and sex."
Take the story of Jack and Sandy.
Because divorced women are considered less attractive, Sandy (Sally
Kellerman) poses as a widow and ensnares the good-natured Jack (Len Cariou),
whose wife has recently passed away. But the two quickly discover that a
first date, after decades of marriage, is everything but easy, and not
just for those who arrive on Rollerblades, like the eternally young Lois
(Cannon) and her dapper beau Donald (Michael Nouri).
Even practiced ladies' man Harry
(Joseph Bologna) learns that all his youthful insecurities return to haunt
him when he runs into his high school sweetheart at a New Year's Eve
party. Sex with one's own wife is a different story, Harry warns his
friend Jack, because you've grown old with her. "But with a new
woman, when you look at her breasts and her butt, you suddenly realize:
You're about to sleep with an old lady."
Seidelman shows that, even in old
age, the notorious first time hasn't lost any of its simultaneously
terrifying and titillating magic. In one sensitive scene, Kellerman drops
her clothes in front of Jack for a moment. But the two are suddenly so
discomfited by her nudity that they end up doing nothing but cuddling.
The director, who made a name for
herself as a chronicler of her generation in movies like "Desperately
Seeking Susan" (1985), Madonna's first film, and in the pilot for the
HBO series "Sex and the City," has apparently tapped into a new
trend with "Boynton Beach Club."
Of course, Seidelman's work has been
preceded by other films that revolve around the elderly, such as
"Driving Miss Daisy" (1989), the tale of a difficult friendship
between an eccentric widow (Jessica Tandy) and her chauffeur (Morgan
Freeman), or "Space Cowboys" (2000), in which graying Hollywood
heroes join Clint Eastwood on a space mission to repair an old Russian
communications satellite. More recently, Maggie Smith and Judi Dench
starred in "The Scent of Lavender" (2004), the story of two
elderly sisters who become consumed by their jealous attraction to a
stranded young violinist.
But these were all comedies or
historical films, in which the age of the stars was in a sense costumed by
the age of the historic material, so that age itself became a secondary
element. Seidelman, however, wasn't interested in portraying English
ladies sipping tea, but instead what she calls "Sex and the City for
60-year-olds."
Her film hits a nerve among baby
boomers who influenced postwar culture for decades. Now, they are making
the difficult transition into retirement age. But this generation --
perhaps the most sexually liberal ever -- is unwilling to compromise its
quality of life. The baby boomers got the Pill when they were 20 and
Viagra at 60. In Seidelman's film, Harry says to Jack: "People think
that there's no more sex after a certain age -- they're wrong." And
now these youthful sexagenarians are embarking on another sexual
revolution. Under the discreet slogan "It's never too late to learn
something new," ads are appearing in newspapers, even in the
illustrious New York Times, for "teaching films" in which
"real couples" demonstrate the joys of sex in ripe old age.
Indeed, one of society's mottos at the dawn of the 21st century could well
be "Sex in the Sixties."
A new movement in cinema, in which
the elderly are the new youth, has already taken hold in Germany,
supposedly Europe's ground zero for demographic apocalypse. In "Mathilde
liebt" ("Mathilde in Love"), a made-for-TV movie released
last year, 66-year-old Christiane Hörbiger plays a lovesick widow who,
after a long marriage, experiences her first orgasm with a new lover. The
film was an overnight hit among 7 million viewers, partly because of lines
like: "Have you ever had an organism?" When Mathilde's daughter
in the film stares in disbelief, Mathilde assures her that it's
"incredible."
"In the South," a French
film now playing in German theaters, demonstrates just how fatal the
suppression of such desires can be. The 55-year-old Ellen (Charlotte
Rampling) is a French professor at an American college on the East Coast.
Ellen has spent the last six summers vacationing with her friend Brenda
(Karen Young) at a luxurious resort in Haiti -- sex tourism, but with
reversed roles. In this film, the mature American women while away their
days with local boys. As Ellen says, "there's nothing in Boston for
women over 40." When Brenda falls in love with Ellen's protégé
Legba (Ménothy Cesar), their idyllic setup threatens to collapse.
Director Laurent Cantet has created a dark, claustrophobic film about
unfulfilled desire and dangerous self-deception. The supposed (sex)
paradise Haiti proves to be a hell in which political unrest penetrates
into secluded life at the resort.
Those who pursue their Freudian and
Hollywood-esque desires seem to have a decidedly better time of it. The
character Burt Munro in the road movie "The World's Fastest
Indian" is one of them. Anthony Hopkins plays Munro, a cheerful New
Zealand senior who travels to America with his souped-up 1920s motorcycle
in a quest to break the speed record in the Utah salt desert.
Director Roger Donaldson tells the
tale of the speedy senior as the typical American success story of a man
who struggles against countless obstacles -- and ultimately triumphs. But
Munro's greatest obstacle turns out not to be his age, but the prejudices
the elderly encounter. "Everyone wants us old guys to crawl into some
corner and die," the sprightly motorcyclist tells a group of younger
cynics, "but I'm not ready by a long shot." It just so happens,
the old man cheerfully reflects, that one can play a lot of songs on an
old banjo.
Director Seidelman, who as a young
woman in the 1970s was influenced by New York's punk scene, could just as
well have become a sociologist or anthropologist, and it is through this
lens that she observes American pop culture. "I think we should
completely reinvent our ideas about age and sexuality," she says.
Ursula Staudinger, a professor of
psychology at the International University Bremen, believes that the time
has come for a change in attitudes. "First we have to change
something in our heads. We have to internalize new images of aging."
And this, says Klaus Keil, is a task that's practically made for the
cinema. In a large-scale study involving psychologists, gerontologists,
sociologists and market researchers Keil, the director of the Erich Pommer
Institute in Potsdam outside Berlin, has examined the cinematic
preferences of the 50 and older generation, a group he calls the
"Best Agers." The study concludes that, although their share of
the movie-going public has almost doubled in the last five years to 14
percent, Germany's more than 30 million Best Agers have hardly been taken
seriously as an audience.
"The German film industry is
sleeping," says Keil. While US chains like Muvico and boutique
cinemas like Paris's MK2 are courting older moviegoers with high-quality
fare and refined interiors, Germany has seen little movement in this
direction. The problem is made glaringly obvious by a visit to any
ordinary German movie theater, where the roar of THX sound is too loud for
many older viewers, the advertising too long and the seats too
uncomfortable. And instead of super-sized soft drinks and popcorn, the
fare offered at the theaters' concession stands would be more attractive
to older viewers if it included items like wine and olives.
Klaus Keil can only shake his head at
theater operators' collective frenzied pursuit of the youth market. After
all, the Best Agers are not just low-cost babysitters who occasionally go
to the movies with their grandchildren. On the contrary, they are
professional consumers who know exactly what they want: service,
hospitality, polite treatment, a diverse program and movies they find
relevant and with which they can identify. Keil says he could even imagine
the audience staying behind to discuss a movie after it ends, which is
exactly what Seidelman experienced with her audiences. "They said to
me: Finally someone is telling our story. This wasn't just any old movie
for these older people, but practically a political manifesto." The
revolution has already begun.
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