MY
father inspired me. He attended the
University of California, Berkeley, for some
years in the 1950s, then drove a truck
before being drafted into the Army. His
military experience motivated him to go back
and finish college and become a doctor.
As a child, I was close to my
maternal grandparents, who lived about two
and a half hours away. I’d stay with them
occasionally in the summers. Spending time
with them, and growing up in a family
involved in health care, spurred my interest
in seniors.
While attending the University of
California, Los Angeles, I waited tables at
the Chart House in Westwood. Working didn’t
get any better than that. There was sunshine
during the day, night life and girls. I met
my future wife, Tina, there. She was a
cocktail waitress when I was still a lowly
broiler assistant who scrubbed the rib oven
at night.
I graduated in 1982 with a degree
in psychobiology, which combines psychology
and biology. I wanted to work in health care
management, so I took a job as a manager at
a residential care facility for seniors in
Los Angeles. I found my calling — I loved
it. The residents had reached a point in
life where they said exactly what was on
their minds, and had amazing life stories.
It was fun. I still get a kick out of
visiting residents.
In 1989, I convinced my wife that
we should sell our house and that she should
cash in her teacher’s pension so we could
acquire a lease on a senior residential
community in the San Francisco area. It was
a risky proposition, for us and for the
landlord. We had 12 months to turn around
the operation and make a profit or we’d be
broke. We succeeded, licensed the facility
for assisted living and expanded to 14
communities.
In 1998, we sold the company to
Summerville Senior Living of Alexandria, Va.
I ran the California operations for it as
vice president, while it focused on the East
Coast. By 2000, the industry had become
overbuilt. The capacity wasn’t needed then,
and assisted-living communities were
struggling.
A private equity firm, Apollo Real
Estate Advisors (now AREA Property
Partners), took over and asked me to become
president and C.E.O. of Summerville in 2000.
We worked through the tough period, and by
2003 were absorbing the excess capacity and
growing again. In 2007, we merged with
Emeritus Senior Living.
I became president and was
co-C.E.O. with Dan Baty, one of the founders
of Emeritus, for four years. In 2011, he
relinquished his co-C.E.O. title. He’s still
chairman, and I’m president and C.E.O. In
the last two years, we’ve added 180
communities. Emeritus still operates the
first facility that Tina and I took over in
1989. I like to say I’ve been with the same
company, under different company names, for
23 years.
The average age of our residents is
85, and many of them are frail. There’s
always the risk of an occasional tragic
outcome, and we try to be open and realistic
about the risks. For example, if a resident
is a little unsteady but we have provided a
walker for support and a staff person for
assistance whenever possible, she could
still get out of bed by herself and fall.
The alternative is to restrain her, but we
refuse to restrain residents, physically or
chemically, and we find that physicians and
family members agree with our philosophy.
Quality of life outweighs the risk of
falling.
I often hold meetings with line
staff. I’ve received several requests, like
ones for different uniforms, an extra sick
day and a new bus for residents. One
caregiver, who had been with us for 10
years, said it would be great if I could put
the changes into effect, but that no matter
what, she’d never leave. We were her family.
That’s the kind of employee you want to
attract in this industry.