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Eldercare series prompted change
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Asheville balanced reports of poorly run homes with examples of well-run elder-care facilities. |
The series demonstrated how the state continued to grant licenses to adult care homes regardless of the operator's previous record. As a result, legislation requiring the state to review operators' records before granting any further licenses was signed into law.
We published many letters from readers who appreciated and respected what we had done.
It also was good to see that responsible, in-depth, public-service reporting paid off in another way: Increased newspaper sales. During the four days that the series ran, year-over-year single-copy sales totaled 1,167 more than in 1998.
It was not by accident that our team's hard work produced positive results. To support Martin's editing, then Managing Editor Ed Dawson and I gave every story a challenging second, third and, in some cases, fourth read.
And every story in the eight-day series went through the news editor, copy editors, and proof readers. We re-read corrected page proofs to be certain that inadvertent errors were not introduced.
I believe we performed a valuable public service to our community, and that we did it the right way.
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