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Health on the border

By Susan Brink

US News, May 31, 2003

It's become something of a joke along the Maine-Canada border. So many busloads of retired people crisscross the line looking for affordable drugs that the roadside stands should advertise, "Lobsters. Blueberries. Lipitor. Coumadin." Except, of course, that such a market in prescription drugs would be illegal.

These senior long-distance shopping sprees fall in a legal gray zone. But as long as people cross the border with prescriptions from a physician and have them filled for no more than a three-month supply for personal use, customs and other federal officials leave them alone. The trip might be tiring, but people can save an average of 60 percent on the cost of their prescription drugs. For some, that's the difference between taking the drugs or doing without. "The last bus trip I was on six months ago had 25 seniors," says Chellie Pingree, former Maine state senator and now president of Common Cause. "Those 25 people saved $19,000 on their supplies of drugs." Pingree sponsored a bill known as Maine Rx, which authorizes a discounted price on drugs for Maine residents who lack insurance coverage. The law was challenged by drug companies but recently upheld by the U.S. Supreme Court. It hasn't yet taken effect.

For years, field trips of senior citizens who live near the borders have been organized to roll north to Canada and south to Mexico. People in the middle of the country sometimes found, if their prescription drug costs were especially high, that they could save money on medications even if they flew to Europe. The Internet has made it even easier for people to fill their prescriptions from mail-order pharmacies.

Figuring out ways to spend less on prescription drugs has become a multi-faceted national movement of consumers, largely senior citizens. The prescription drug bill in America is $160 billion annually, and people over 65 fill five times as many prescriptions as working Americans on average. "But they do it on health benefits that are half as good and on incomes that are half as large," says Richard Evans, senior analyst at Sanford C. Bernstein, an investment research firm. What's more, seniors account for 20 percent of the voting public.

Face-off. It's little wonder that the May 19 Supreme Court ruling got the attention of drug manufacturers and politicians across the country. The often-overlooked state of 1.3 million tucked in the northeast corner of the country became David to the pharmaceutical industry's Goliath. The face-off began three years ago when state legislators like Pingree began questioning why Maine's elderly population had to take all those bus trips.

Americans who are elderly and uninsured pay the world's highest prices for prescription drugs. That's because they buy their drugs individually, without the bulk bargaining power of an insurance company or the federal government. Other industrialized countries, like Canada, France, Germany, and Japan, have national healthcare systems and can use the bargaining power of their entire populations to negotiate drug prices and set limits on how much drug manufacturers can charge.

Though Congress has been debating a prescription drug plan for years, seniors today still have no drug coverage under Medicare. The Maine plan does not provide a drug benefit. Seniors and the uninsured would still purchase their own medicines, but the plan helps them get a discounted price on drugs similar to that available to Medicaid recipients, in effect bringing hundreds of thousands of individual (and powerless) consumers into a powerful negotiating block.

Teaming the elderly and uninsured with Medicaid recipients gives them bargaining power they've never had before. Drug manufacturers are required to give Medicaid a discount of about 15 percent below the list price or match the lowest price on the market. That creates an incentive to keep the market price as high as possible, says Katharine Greider, author of The Big Fix: How the Pharmaceutical Industry Rips Off American Consumers. But most consumers don't notice the high drug prices, because with health insurance they only pay a small copayment. Only those lacking prescription drug coverage--including many elderly--end up paying full retail price for drugs.

The law's leverage disturbs the drug industry. It would create a formulary, or list of preferred drugs, for this block of patients, similar to those used by many managed-care organizations. If a manufacturer did not lower its prices, it would not be on the state's formulary. Drug companies oppose the law as a quality-of-care issue. "Under Maine's program, government officials, rather than doctors and patients, would effectively decide which medicines will be available for Medicaid and non-Medicaid patients," says a statement from Pharmaceutical Research and Manufacturers of America, the industry's trade organization.

The Maine drug plan was crafted three years ago, and health officials are now refining a draft of the law to send to the Legislature. But the pharmaceutical industry is far from ready to give up the fight. "I don't go to any meetings anymore that don't have five lawyers sitting around the table," says Peter Walsh, acting commissioner of the Maine Department of Human Services. Even when it goes forward, one small New England state's law won't solve the nation's prescription drug crisis.

The greater hope for consumers--and the greater threat to the industry--is the clout of about 18 other states that have filed bills similar to Maine's. "The point at which you get half or more states to do this, it becomes a more and more significant intrusion into the market. And it becomes harder for the pharmaceutical industry to fight back. That's why they had to fight so hard against Maine's law," says Sara Rosenbaum, professor of health-policy law at George Washington University.

Going south. Meanwhile, individual consumers are figuring out their own ways to bypass steep American drug prices. For example, Bill Goff goes to Tijuana, Mexico, four times a year. He flies from his home in Reno, Nev., to San Diego, stays in the Travelodge, rents a car for a day, and crosses the border to visit Carlos Cortez of Farmacia Internacional with a fistful of prescriptions. He has a host of medical disorders, including rheumatoid arthritis, diabetes, asthma, glaucoma, and osteoporosis. He would spend $32,000 a year on prescription drugs in the United States, but he has cut his annual cost to $9,500, even including travel costs. "It's not a matter of saving money. It's a matter of living," says Goff. "If I didn't go to Mexico, I couldn't afford the drugs. I'd be dead."

Others are skipping the travel altogether, some with the help of 84-year-old Kate Stahl. She is not above using the "grandmother" image to further a cause. "I'd like nothing better than to be thrown in jail. People would say, `Oh, the poor, frail old granny,' " she says with a laugh. "I can be very frail if I have to." Stahl volunteers with the Minnesota Senior Federation, helping people get the forms and information they need to get mail-order prescriptions from Canada. The plan, called the Canadian Prescription Drug Importation Program (www.mnseniorfed.org), is open to anyone in the United States. But while no one seems ready to throw the likes of Stahl in the slammer, the program's legality is murky.

Though the Food and Drug Administration says it cannot guarantee the safety of imported drugs (even if they're exported from the United States, then reimported, as many are), individuals filling their personal prescriptions are generally left alone. But the agency has sent warning letters to profit-making drugstores in the United States that help consumers get mail-order prescriptions from Canada, saying that reimporting cheap drugs is a violation of the law and a risk to public health.

Since Stahl and her organization do not profit from their efforts, so far no one has hassled them. Rep. Gil Gutknecht, a Minnesota Republican, is trying to pass legislation that would make it easier for people to get their drugs from Canada or overseas. Laws to that effect have passed twice before, but both times the FDA protested that it could not guarantee the safety of drugs reimported from Canada, and so the law has not taken effect. Still, Gutknecht is not alone in interpreting present laws in a way that allows people to buy personal three-month supplies of drugs overseas without problems.

Cortez has a conference table display of brand-name prescription drugs in his Tijuana office. One by one he holds them up. Pfizer's Lipitor. Eli Lilly's Prozac. Merck's Fosamax. They're not loose pills; they are individually bubble-wrapped within sealed boxes. "We have no doubt that what we're buying is what it is. It comes from world-class labs," he says. And the 30 percent of his customers who are American seem to agree.

He's aware of the irony: a businessman from the developing world profiting on sales to desperate citizens of the wealthiest country on Earth. "It doesn't get more stark than right here. You can see so clearly: Third World," he says, pointing to the roadside squalor in Tijuana, the concrete barriers at dusk crowded with men waiting for nightfall and a risky dash across the border. "First World," he finishes, pointing toward the city of San Diego across the border. "My business thrives on people coming here from the States. But I shouldn't have people thanking me for making it possible for them to survive when they are from a country like the United States."


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