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Blue Cross to leave Medicare HMO area
Insurer decision affects 19,000

By Andy Miller

The Atlanta Journal-Constitution, September 09, 2003

 

Georgia's largest health insurer is pulling out of the Medicare HMO business, affecting 19,000 metro Atlanta seniors.

Blue Cross and Blue Shield of Georgia on Monday blamed inadequate reimbursements from the federal government for its withdrawal from the Medicare program.

The 19,000 members will have the option of joining the remaining HMO serving Georgians in Medicare -- Kaiser Permanente -- or joining the traditional fee-for-service Medicare program. Blue Cross said its Medicare services will continue until Jan. 1.

Blue Cross is the sixth local health plan to abandon its Medicare product in recent years. A seventh plan, Providers Direct, was placed in liquidation earlier this year because of solvency problems.

Nationally, the Georgia Blue Cross pullout accounts for a large chunk of the projected 40,000 or more Americans affected by HMO withdrawals for 2004. The projection, by the American Association of Health Plans, an industry trade group, would be the lowest such number affected by Medicare withdrawals in the past six years.

Monday was the deadline for health plans to tell their 2004 plans to the federal Centers for Medicare and Medicaid Services. Medicare is the federal health insurance program for those 65 and older and the disabled.

Charlie Harman, a Blue Cross vice president, said the company's medical costs have increased 12 percent annually, while Medicare payments have increased just 2 percent. Harman added that some hospitals did not want to participate in the company's Medicare HMO program next year.

Blue Cross members will be notified of the move in the next two weeks, Harman said. The 19,000 are in eight metro Atlanta counties. "Our No. 1 priority will be to serve our senior members during this process," he said.

Leonard Schaeffer, chief executive of Blue Cross' parent company, WellPoint Health Networks, has publicly expressed concern about the Medicare HMO program, including in a 2001 hearing about WellPoint's acquisition of Blue Cross.

Kaiser Permanente, which has 14,000 seniors in its plan in Georgia, said Monday that it will continue its Medicare product next year. It expects premiums for members to increase.

Nationally, about 11 percent of seniors are members of Medicare managed care plans, down from a peak of 15 percent four years ago. "The program has been underfunded for six years in a row," said Susan Pisano, an AAHP vice president. The remainder use the traditional fee-for-service program administered by the federal government.

Brent Layton of consulting firm Layton & Associates said that other markets, such as Florida, have fared better than Atlanta in Medicare HMO viability.

Geographic areas get different reimbursements, Layton noted. "The [Atlanta] market is large, and the opportunity is huge, but the federal reimbursement is abysmally low," he said.

Besides preventive care and lower out-of-pocket costs, health plans have offered prescription drug benefits as an inducement for seniors to join Medicare HMOs.

But Marsha Gold of Mathematica Policy Research, a public policy research firm in Washington, noted that as premiums for Medicare HMO members nationally have increased since 1999, prescription drug coverage has shrunk.

Traditional Medicare doesn't offer outpatient drug coverage. Congress, though, is debating a $400 billion proposal to provide a drug benefit to seniors.

The proposed benefit, as envisioned, would be administered through private health plans and insurance companies. But the Medicare HMO experience has caused some experts to question that approach.

Health plans' pullouts from the Medicare business "raise questions about the private sector," Gold said. "If the private sector doesn't find it attractive, they're not going to do it or stay in it."

For the drug program to work, AAHP's Pisano said, "the private sector will need adequate funding."

Harman also said that 34 jobs will be affected by the decision to leave the Medicare HMO business in Atlanta.

He said the company hopes all employees affected would find new jobs within Blue Cross.


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