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Michigan low-income seniors shut out of produce program
Project Fresh gives $20 to participants for fruit, vegetables

By Aileo Weinmann

The State Journal, September 22, 2003

 Meridian Farmer's Market vendor Kathy Stone (left) sells fresh produce to Genia Zimmerman of Okemos in this file photo. While a cornucopia of fresh produce awaits shoppers at such markets, Michigan's low-income seniors are not participating in a successful federal program to help the poor buy fresh fruit and vegetables. Project Fresh, tested in Michigan in 2001, offers $20 vouchers to buy locally grown fresh produce. Michigan didn't apply to participate in the program in 2002 or 2003.

Bubblegum plums, Concord grapes and sweet corn are among the fresh fare awaiting shoppers at local farmers' markets these days.

But Michigan's low-income seniors are shut out of a successful federal program to help the poor buy fresh produce.

Pilot-tested in Michigan as Senior Project Fresh in 2001, the U.S. Department of Agriculture's Senior Farmers' Market Nutrition Program provides $20 in vouchers each year for low-income seniors to buy fresh, locally grown fruits and vegetables.

The vouchers are redeemable at authorized farmers' markets and roadside stands.

In 2001, 6,000 participants were awarded $120,000 in food vouchers.

But with the exception of people in one American Indian tribal community on the Leelanau Peninsula, Michigan residents have been unable to participate since the trial run.

That's because the federal grant covers only food, not administrative expenses, said Gayle Coleman, program leader of Expanded Food and Nutrition Education at Michigan State University Extension in East Lansing. The program cost about $12,000 to run in 2001.

People liked the program, said Gayle Reed, executive director of the Heart of Senior Citizens Services Krapohl Senior Center in Mount Morris.

While $20 may not sound like a lot of money, it is for seniors struggling to make ends meet, Reed said.

"I'm still getting people calling two years later to see if the program is back," she said. "It also helped our Michigan farmers."

Senior Project Fresh is modeled after a Women, Infants and Children (WIC) program that offers low-income mothers and children $20 a year in vouchers to buy fresh produce.

The WIC Farmers' Market Nutrition Program called Project Fresh, for which Michigan receives federal funding, also seeks to give farmers' markets a boost.

Thirty-five states receive funding for the senior program.

Ohio harvested more than $1.3 million in federal money for its disadvantaged senior citizens this year.

Michigan didn't apply for it in 2002 or 2003.

After the pilot program concluded, the Engler administration viewed the program as too expensive to continue, said Jane Church, a program specialist at the State Office of Services to the Aging.

The WIC program has avoided a similar fate. In fact, Project Fresh grants to Michigan exceeded $500,000 for the past three years, second only to Wisconsin in the Midwest.

Especially in a tight economy, operators and vendors at farmers' markets say they would welcome a program that attracts new business.

Advocates of the program hope the state will resume it next year.

But that will require help from local communities, said Meagan Shedd of Family and Consumer Science at MSU Extension, which helped the state win the initial 2001 grant.

The U.S. Department of Agriculture is expected to seek proposals in November and grant awards in March.

"It would be really wonderful if we could bring it back," said extension's Coleman, "because it was really well received by the farmers, and the seniors really liked it."

 

 

 

 


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